Publications
Here you’ll find our most recent publications including infographics - free to download!
Conscious Consumer Reports, 2023 and 2021
Since 2020 Cavill + Co has commissioned, analysed and published consumer research relating to corporate behaviour, consumer behaviour and corporate communication around CSR & Social Good. The 2023 Report is a compelling read.
CHECK OUT THE RESEARCH
Talking the Walk® 2, 2019 – (e-book)
This 2019 ground-breaking publication provides no-nonsense guidance on how to communicate CSR & Social Good – authentically and to avoid woke washing, green-washing and other kinds of undesirable laundry. The advice is informed by a review of over 30 research reports from around the world.
The e-book provides a summary of all research, what it means for corporate communicators, 12 best practice guidelines, a new model for communication and lots of juicy tips.
DOWNLOAD HERE
DoGoodology®
Discover the neuroscience that proves that humans are hard-wired to do good, and why it’s so good for us. Hailey has summarised a significant body of research into plain English for non-sciencey peeps.
DOWNLOAD HERE
The business case for CSR & Social Good – infographic
The five compelling reasons why CSR & Social Good is a sound investment are contained within this infographic.
We’re in the process of updating this as new statistics are available. Coming soon.
CSR & Social Good Tsunami - infographic
Using the metaphor of a tsunami, Hailey explains the influencing factors that have created the wave that is CSR & Social Good.
Evolution of CSR & Social Good - infographic
Learn how CSR & Social Good has come of age – from the profit-focused ‘greed is good’ 1980s to now.
Storytelling & Social Good - booklet
Rediscover the age-old technique of storytelling and why it’s the perfect technique for CSR & Social Good communication
